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The Objects of AffectionIn this book, pre eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. Publication Year: 2010 Imprint: Palgrave Macmillan US Format: H Weight (Gram): 422
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The Objects of Affection
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